Many businesses have felt the wrath of COVID-19 and Beyond Beauty was one of them. In an interview with the owner and manager of Beyond Beauty, a beauty store who sells cosmetics products and hair extension, Jeremy Fosber stated that due to COVID-19 his sales have significantly gone down. Most of Beyond Beauty sales are a result of Crop Over, Reggae on the Hill and similar events. Due to COVID-19, these types of events were cancelled which led to Beyond Beauty too have a lot of back-up stock. As a result Beyond Beauty had to reduce the prices to get rid of of the backlog of products, this was a huge loss in revenue for the business.
During this time a lot of persons are skeptical about returning to the typical way of shopping because how easy it is to contract the virus. Businesses are seeing this skepticism due to the number of customers coming into the stores.
Non-essential businesses were closed for three months because of the global pandemic.
Beyond Beauty was one of those non-essential businesses, Jeremy Fosber was without work for three months but still had to pay rent. Fosber found himself in a dilemma being that he pays his only employee $400 at the end of the week but because this period of time Jeremy only made about $500 at certain weeks.
Fosber had to lay off his employee until he had sufficient money to paid them, which was why Jeremy turned to money management. He had to get the business revenue stretch because he still had to pay loans, credit card bills, wages for his employee and of course leisure money.
(Always remember to treat yourself especially in COVID-19 times everything becomes so stressful so take care of your mental health guys).
The country is slowly reopening so non-essential stores are coming into business but with limitation. With these limitations, businesses have set times as to when to open and when to closed which cause another set of problems for beauty stores.
With the country slowly reopening Jeremy says that sales have improved slowly, but it is still not enough.
Let’s hope that this extension the five-month to the State of Emergency does not further financially affected the progress that beauty stores have acquired during the past few months of the country reopening.
G. King
05-09-2021
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